WHAT DOES PARR MOTO DO?
We work with enthusiast-driven brands.
Our purpose is to connect the dots from brand to dealer to customer.
To serve as trusted advisor to our client,
advocate for their dealers and retailers, and connector to the customer.
Ultimately, our work is driven to fulfill the investment that our Brand Partners make in their dealers.
We help enthusiast-driven brands activate and manage their independent retail channel.
OUR WORK IS BASED ON THREE CORE AREAS OF FOCUS:
- Retail Marketing (Strategic & Creative)
- Dealer/Field Training & Education
- Retail Operation Performance & Process
We develop solutions that integrate key priorities across the business, then deliver the tools, training, and guidance the network needs to succeed.
WE ACHIEVE THIS BY FOCUSING ON:
- Understanding Key Objectives
- Formalized Processes
- The Ability to Bring Programs to Life within the Dealership
- Delivering Retail Results
Our goal is to deliver the Triple Win. Good for the Brand, Good for the Dealer, Good for the Customer.
THROUGH OUR WORK, WE SUPPORT OUR BRAND PARTNERS TO:
- Influence and Impact the Voice of the Brand at the Retail Level
- Direct Dealer Attention to Products and Messaging which aligns with Brand Priorities
- Activate the Dealer Channel to Proactively Support Business Targets and Address Any Potential Issues