WHO IS PARR MOTO?
We provide marketing solutions and support for Harley-Davidson® dealers.
With over a decade of working with H-D dealer marketing staff, we understand how tough your job can be. Our job is to make it easier.
If you want to take your marketing to the next level – our personalized coaching will help you do just that.
If you want to save time and stand out – check out the Toolbox.
MARKETING SUPPORT FOR THE MARKETING PERSON
Personalized, one-on-one assistance in the areas that you need most. Whether you are new to marketing or just need some extra guidance, we can help you.
Together, we will customize a curriculum that fits your needs and plan coaching sessions that work with your schedule, as often as you would like.
Annual, Monthly or Hourly Plans Available
Space is Limited
- An initial assessment to identify areas of focus
- “Always available” personal coach
- One-on-one assistance in all key marketing functions:
- Seasonal Planning and Goal Setting
- Campaign Development and Execution
- Event Planning and Coordination
- Marketing Channel Management
- Cross Department Communication
- Building the skills necessary to lead marketing efforts for the dealership
- Benchmarking marketing performance to drive goal-setting and planning
- Aligns with the marketing education platform provided by HDMC
- Understanding the Brand, Your Business, and Your Role
- Partnering with Department Managers
- Time Management
- Growing New Riders
- Inventory Management
- Aligning Sales and Marketing
- Measuring Your Marketing Efforts
- Marketing Channel Best Practices
- Digital Marketing
- Activating Your Retail Environment
- Understanding the Role of Your CRM System
- Co-Op and MAP Policy
Dana, Lead Dealer Consultant
SAVE TIME. STAND OUT.
A secure, online resource with marketing ideas and turn-key campaigns to make your job easier. The DME is your foundation. We’ll handle the rest.
- Fresh Ideas Added Weekly
- Fully Customizable Ads*
- Sales Drivers for Every Department
- Events and Rides
- Programs and Promotions
- Tips and Tools
- Quality Creative
- Easy to Use
*Requires Adobe Photoshop® for ad customization.
**Bundled rates available for multi-point dealers.