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Retail Solutions

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WHO IS PARR MOTO?

We provide marketing solutions and support for Harley-Davidson® dealers.

With over a decade of working with H-D dealer marketing staff, we understand how tough your job can be. Our job is to make it easier.

If you want to take your marketing to the next level – our personalized coaching will help you do just that.
If you want to save time and stand out – check out the Toolbox.

COACHING

MARKETING SUPPORT FOR THE MARKETING PERSON
Personalized, one-on-one assistance in the areas that you need most. Whether you are new to marketing or just need some extra guidance, we can help you.

Together, we will customize a curriculum that fits your needs and plan coaching sessions that work with your schedule, as often as you would like.

Annual, Monthly or Hourly Plans Available
Space is Limited

BENEFITS INCLUDE:

  • An initial assessment to identify areas of focus
  • “Always available” personal coach
  • One-on-one assistance in all key marketing functions:
    • Seasonal Planning and Goal Setting
    • Campaign Development and Execution
    • Event Planning and Coordination
    • Marketing Channel Management
    • Cross Department Communication
  • Building the skills necessary to lead marketing efforts for the dealership
  • Benchmarking marketing performance to drive goal-setting and planning
  • Aligns with the marketing education platform provided by HDMC

SAMPLE CURRICULUM:

  • Understanding the Brand, Your Business, and Your Role
  • Partnering with Department Managers
  • Time Management
  • Growing New Riders
  • Inventory Management
  • Aligning Sales and Marketing
  • Measuring Your Marketing Efforts
  • Marketing Channel Best Practices
  • Digital Marketing
  • Activating Your Retail Environment
  • Understanding the Role of Your CRM System
  • Co-Op and MAP Policy
Dana, Lead Dealer Consultant

TOOLBOX

SAVE TIME. STAND OUT.
A secure, online resource with marketing ideas and turn-key campaigns to make your job easier. The DME is your foundation. We’ll handle the rest.

  • Fresh Ideas Added Weekly
  • Fully Customizable Ads*
    • Sales Drivers for Every Department
    • Events and Rides
    • Programs and Promotions
  • Tips and Tools
  • Quality Creative
  • Easy to Use

$500/Month**

*Requires Adobe Photoshop® for ad customization.
**Bundled rates available for multi-point dealers.



TOOLBOX SNEAK PEEK