BOAT SALES

THROUGH SERVICE

Generating new boat sales by converting existing customers and competitive owners through the service department  

Situation

The MasterCraft senior leadership team was looking for a low cost, high-yield boat sale tactic.  

They challenged us to build a well-defined and sustainable process with a measurement system to track dealers monthly performance.

Solution

After a thorough assessment of the MasterCraft dealer network, we concluded there was an opportunity to increase unit sales through the service departments. We developed a specific program for the dealer network, then launched a 6-month contest in the U.S. to test it out. Dealers were provided a step-by-step process that they could customize to the specifics of their business as well as ongoing communications, support and a monthly leaderboard. 
 

Results

The contest was so successful, Sales Through Service became part of the global dealer rebate program. 

$43M

Boat Sales

80X

Return on

Investment

20%

Of Buyers Converted from Another Brand