Situation

Dealers were investing time and money in their rider training program only to miss out on sales to these same customers.  

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Solution

We conducted a three-phase pilot study with a group of Harley-Davidson dealerships to test and measure specific tactics to create a sales conversion process. Using one-on-one consulting, we developed best practices for enhancing the customer experience and increasing motorcycle sales. 

Results

Each phase of the study demonstrated significant success that far-outpaced the dealer network. This resulted in making the sales conversion process and ongoing support available to all dealers.