SALES CONVERSION PROCESS FOR NEW RIDERS

Turning new riders into motorcycle owners 

Situation

Dealers were investing time and money in their rider training program only to miss out on sales to these same customers.  

Solution

We conducted a three-phase pilot study with a group of Harley-Davidson dealerships to test and measure specific tactics to create a sales conversion process. Using one-on-one consulting, we developed best practices for enhancing the customer experience and increasing motorcycle sales. 

 

Results

Each phase of the study demonstrated significant success that far-outpaced the dealer network. This resulted in making the sales conversion process and ongoing support available to all dealers.

$7.2M

Motorcycle Sales

14X

Return on

Investment

6%

Increase in

Conversion