SALES CONVERSION PROCESS FOR NEW RIDERS
Turning new riders into motorcycle owners
Dealers were investing time and money in their rider training program only to miss out on sales to these same customers.
We conducted a three-phase pilot study with a group of Harley-Davidson dealerships to test and measure specific tactics to create a sales conversion process. Using one-on-one consulting, we developed best practices for enhancing the customer experience and increasing motorcycle sales.
Each phase of the study demonstrated significant success that far-outpaced the dealer network. This resulted in making the sales conversion process and ongoing support available to all dealers.